I don’t know if there are any formulas, books or websites for quitting, like there are for starting businesses. I didn’t see, “When to Quit Investing in Your Losing Business Venture,” on Amazon. But I did a search for those words and what did I get? Mostly I found links to information on starting a [...]
Tag Archives: Marketing
Advertising, Business, Marketing, Personal Photography, Shooting from the Hip, Union Square, Vegetables, slow food
Shooting from the Hip #32
Where’s the purple broccoli?
I make my marketing message as clear as possible because I want the attention of the smart, little shops with brilliant creatives who fly under the radar, as well as the equally brilliant big boys. I’d certainly lose the interest of those I wish to work for if I sent out a [...]
Something to Think About
Seth Godin wrote a very short blog entry, On the Road to Mediocrity. The basic point is, “The only way to get mediocre is one step at a time.” Don’t settle. Simply a brilliant insight. Well worth reading.
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Seeking Out Master Craftsmen (Women, Really. No Joke.)
A lot of advertising photographers invest in hand-made portfolio housings. They are the finishing touch to a lot of hard work and make for an impressive presentation. I hand-made my own portfolios and slipcases because it seems like a really important part of the process. How could I entrust anyone to the task of making [...]
On The Topic of Master Craftsmen
In reading The Craftsman, by Richard Sennett, I was reminded of the guild hierarchy: an apprentice spent 7 years before becoming a journeyman and the journeyman, another five to ten years before earning the title of master craftsman.
After years of producing elaborate, complicated photography projects, my new style of work has become rather intuitive, natural [...]
