11:38AM, 02/03/2010 - School of Porgy on Ice at Union Square Market

Nothing special, but I have to imagine these little fish might have been swimming in this formation before they came to the market.

Tasty.

12/14/09, 10:14AM Union Square Market - Where's the Purple Broccoli?

Where’s the purple broccoli?

I make my marketing message as clear as possible because I want the attention of the smart, little shops with brilliant creatives who fly under the radar, as well as the equally brilliant big boys. I’d certainly lose the interest of those I wish to work for if I sent out a constant stream of mixed messages. Not an easy task in a competitive industry as this, but probably one of the most important lessons we can learn and a word we know all to well. Focus.

If you want to find your audience, keep your message consistent, your work focused and your vision clear.

10:12AM, 12/14/2009 Rows of Romanesco Broccoli

Swaying like the tops of pine trees blowing in the wind, these end of season romanesco broccoli are actually an edible flower in the Brassica oleracea family (cauliflower, not broccoli!).

Now that the clocks have been set back, I don’t have to get up quite as early to capture the more dramatic early morning light (It’s not like I’ve ever actually gotten up early to shoot these). People keep asking me if I light or arrange the Union Square, Shooting from the Hip photos. The answer is always no. The light and styling of the subject just happen to be that way when I capture the image.

P.S. All my friends have commented that, “Hey, they look like Xmas trees.” Silly me.

10:28AM, 11/4/2009 Rose Hips Heart

Occasionally, I’ll mosey over to Wikipedia to gather a little information about something I’ve recently shot and then grab a couple of key words and search for more reliable information. Today’s results were more amusing than usual.

Hmmmm. Fact or Wikipedia fiction? “Rose hips have recently become popular as a healthy treat for pet chinchillas. Chinchillas are unable to manufacture their own Vitamin C, but lack the proper internal organs to process many vitamin-C rich foods. Rose hips provide a sugarless, safe way to increase the Vitamin C intake of chinchillas and guinea pigs.” Now, is that so the chinchillas will make nice shiny fur coats?

Continuing on, “Rose hips are also fed to horses. The dried and powdered form can be fed at a maximum of 1 tablespoon per day to improve coat condition and new hoof growth.” Okay, maybe that’s plausible, but why the dosage? So we do it right?

And then it goes on, “The fine hairs found inside rose hips are used as itching powder” Itching powder? What? No reference to whoopee cushions? And finally, this: “Rose hips can be used to make Palinka, a traditional Hungarian alcoholic beverage.” That’s a traditional fruit brandy produced in Transylvania (no references or links to either, True Blood, The Vampire Dairies or Twilight). Nice, but I looked that up in Wikipedia and there’s no mention of rose hips.

I didn’t search elsewhere today, this was too much fun. Gotta love Wikipedia.

Anyway, we’re deep into fall and this capture was a pleasant surprise. There’s something about that long, bare green stem in the foreground that makes this work. Maybe because it looks like that big vein that real hearts have.

11/6/2009 Brussels Sprouts - Belting out a tune (probably a show tune at that)

Ethel Merman screen capture from YouTube

Standing over three feet tall and looking like Ethel Merman belting out, “No Business Like Show Business,” this stalk had over 70 Sprouts clinging to it. And the leaves at the top? Well that’s just a giant Brussels Sprout, kinda like a head of cabbage, really. And those leaves, they’re about 14 inches across. Huge.

I know a lot of folks hate these, and I really don’t understand why. Sprouts sliced in half and sautéed in olive oil for a few minutes and dusted with pepper and a twist of freshly ground sea salt makes this a wonderful side dish with pasta.

Brussels Sprouts Spine

As a side note, PJ, my studio mate, came in and suggested this would look like a spine if I cut the head off, which I did and, sure enough, it looked like a curved scoliosis spine. But after spending all that time with this stalk on set, I had grown used to that big head of leaves and I couldn’t help but feel it looked a little anemic without it.

BTW, trying to lay out multiple images in WordPress is challenging. There’s not a lot of room for design.

8:43AM, 10/28/2009 Radishes and Carrots

Another shot from last week’s rainy Wednesday.

8:46AM, 10/28/2009 - Accidental Tableaux #2

Last Wednesday it drizzled pretty much all day. A little rain isn’t going to keep me from pulling out my trusty G10 and shooting. Rain brings out deeper tones and saturated colors while giving a specularity to things we normally associate as being visually flat, especially root vegetables which are covered with a dusting of earth. I tried Googling it but I can’t find a scientific explanation for why this is. I know it has something to do with the optical nature of H2O. It must be when light passes through or is reflected off a thin film of water. Let me know if you have the answer.

And, that carrot on the ground? It was out of frame until a group of people passed by and someone kicked it into my field of view. Without that carrot, it’s a different shot.

Double, double toil and trouble; Fire, burn and caldron bubble.

A Chinese lady came up to me in the Union Square market last Monday morning, pointed down and asked, in broken English, how much? I don’t have a clue what gave her the idea I worked at this particular kiosk at the market, but it gave me pause to look down at a group of pumpkins with long, wild stems, as if they had been torn off the vine instead of cut. No prices.

Now, I wanted to know, too. How much? They were two bucks apiece. I took the three most interesting stems (almost more important than the pumpkins themselves) and bagged them so the stems didn’t break on the way back to the studio. Then, I stopped and told the lady how much they were, but she looked at me in a funny kind of way – I don’t think she understood me or, maybe she’d already gotten over her pumpkin jones.

Vicki says these pumpkins remind her of Shakespeare’s witches in Macbeth.

A dark Cave. In the middle, a Caldron boiling. Thunder. (Shakespeare)

Happy Halloween. (Not Shakespeare )

9:04AM 10/21/09, French Breakfast Radishes in Union Square Market

Some things look completely different from different angles. You wouldn’t expect that from French breakfast radishes since they’re more or less symmetrical and, unless you’re a radish, can tell the difference. So, here are two shots, taken less than two minutes apart. Diffused sunlight through the vendor’s white tent fabric and shot from this camera angle (Originally shot from the side and flipped 90º), this capture feels soft and nurturing.

This shot (below), however, I captured from the top of the stack (I flipped this upside down – clever me) and the radishes cast a shadow on themselves. A totally different feeling: dramatic, almost threatening in a scary movie kind of way. Alien. I like the top shot for the one radish rising about the crowd. I like the bottom shot for the drama of the tangled white roots rising against the receding shadow and gray pavement of Union Square.

9:06AM, 10/21/2009 French Breakfast Radishes Alternate in Union Square Market

Why so different? It must be the light. Or maybe it’s the camera angle. Then again, if I’d not turned them, would they have been as visually compelling? Maybe not, as I passed these over at least three times in my editing before taking on a different perspective. Simply shooting from the hip is not always enough to get to an interesting shot.

Sometimes you have to stand on your head (metaphorically) to make things interesting.

Sweeping Leaves, Mustard Greens

Now that I’m moving onto this dark thing…

Black backgrounds are so completely different to shoot on. The black just wraps itself around the subject matter. Where white is wholesome, clean, crisp and elegant, and never loses my subject, black is erotic, deep, surrounding and foreboding (but not in a creepy kind of way), and can swallow my subject like a black hole.

Recently a friend asked if I was tired of shooting vegetables and the market. No, not really. It’s challenging to find the interesting and unusual in the familiar; it’s not always easy. And what I find fascinating is, there is a front and a back to these studio subjects that I am sure is not intentional, but purely by coincidence. The most involvement I have on set is getting the produce to stand up. With very few exceptions (like Green Market in the Studio #4), I don’t style. If a stem is broken or a leaf torn or eaten by a passing insect, I don’t retouch it. It’s about real food, just as I bought it. The only difference is, I shoot it before I eat it.

If you like arugula, broccoli rabe and bitter greens, you’ll love this very simple recipe for wilted mustard greens.

Wilted Mustard Greens

1 bunch of mustard greens (about a pound or a 2″ circumference of stalks when tied with a rubber band – that’s about what I had)

2 cloves of garlic pushed through a press

3 or 4 tablespoons of dashi (at about 1:5 dashi to water) or vegetable or chicken broth

1 tablespoon of olive oil

1 tablespoon of sesame oil

Okay, here’s how: Tear off the leaves from the stems and thick veins (and discard those guys)  and wash and dry them as you would lettuce. In a large frying pan or sauté pan heat up the olive oil on a medium/high heat and add the garlic and brown (about a minute). Add the dashi or broth to the pan and add the greens, tossing gently for about a minute or so (not much more, or you find it’s cooked down to nothing). Remove from the burner, drizzle on the sesame oil, add salt and pepper to taste and toss. Put it on a nice plate and eat. Serves 2 to 4, depending upon how much you love your greens.

And don’t forget to share.