Category Archives: Vegetables

Shooting From The Hip #37

A Tableaux of Ramps

12:10PM 04/21/2010 - A Tableaux of Ramps

Some days I see tableaux. Some days I see boxes with piles. It depends upon where I look and what my eyes (and brain) decide to see. It’s been proven in studies that we see what we want to see, depending upon what our current state of mind is, what we’re looking at and for how long.

There is something called the Feature Integration Theory developed by Anne Treisman. Color, intensity, direction of light, orientation, curvature, line ends and movement are the primary features we search for in a “preattentive stage,” when we are taking in the primitive information, before we actually recognize what it is we’re looking at.

Then we get busy  connecting this primitive information in our brains and recognize the geometric shape of the object in the “focused attention stage.”

Finally, in the “object recognition stage, we connect this information to the higher functioning parts of our brains and identify exactly what it is we’re looking at. I’ve simplified this theory (far be it from me to really explain this further), but it does basically work like this, according to her theory.

When I’m shooting in the market, I stay locked in the preattentive stage (or so I think), looking for information that translates into something I want to process further. The challenge is taking that raw information and processing it in a different perspective. In other words, instead of processing what I see from my eye level, I process the scene from a low, wide angle perspective or a birds eye view without actually having to get down on my knees or up on a ladder. I suspect if you shoot with a camera long enough, the brain begins to connect to the viewfinder or LCD. Even if you’re not looking through it.

I wonder if there’s a theory on that?

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Jewelry and Food (Perfect Together)

Kora Bracelets with Garlic Scape

I came across Kora Designs through a friend of a friend while looking for new and unusual jewelry pieces to shoot for my portfolio. Amy and Maxandra were really open to loaning me some pieces and they spent a few weeks sending snapshots of their inventory for review. I had chosen a couple bracelets from what they had sent, but then Amy suggested a pair that were simple, understated and elegant and I went with it. I’m glad I did.

The bracelets are made from the horn of the Ankole cow, a breed indigenous to East Africa. The horns are “rescued” from local butcheries, where they would otherwise be discarded, and local artisans transform them into beautiful pieces of wearable art. Amy and Max are in Nairobi right now, trying to catch a flight back to the States, but the volcano in Iceland has disrupted those flights. I’m hoping we get to meet in person soon.

Victoria Escalle did a brilliant job with styling – we did two versions: one with garlic scape and one with small onions. The garlic scape won.

Victoria Escalle working on set

Victoria Escalle working on set

For anyone interested, this was shot on the little Calumet portable light table and a couple of Nova 32 light boxes with Profoto lights and a Leaf Aptus 75 tacked onto an old Hasselblad ELX with a 40mm lens. Below is a diagram of how this was shot. I’ve used the Calumet light table for a lot of my work; there’s this tiny bit of fall off when I slightly offset the Nova 32′s from the plexi that yields a tasty little gradient in the corners. After I first discovered that, I started to incorporate it into my work.

And, yes, the image was retouched. But mostly in Lightroom and a little in Photoshop. It didn’t need much work. Really.

Lighting Schematic Kora

Lighting Schematic Kora

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The Quest Begins… (sounds like a knight in shining armor story, but it’s about food)

Three Mirrors with String Beans

3:38PM, 4/1/2010 Three and a Half Mirrors and a Silver Card with String Beans on Set

Food photography is this totally different animal; it’s nothing like shooting products. Lighting for food is different. There’s a time limit when shooting food. You can’t leave food on set for three days waiting for someone to come back  from a long weekend to approve the shots. There’s a different passion on set when there’s food involved. It’s breaking bread with friends, but it’s a creative team. We’re designing food and when it all comes together, it’s a bit of magic.  And, no, I’m not gaining weight.

Even though I’ve been planning this for a while and doing my homework–studying the styles of food shooters and lighting techniques–there is a freshness and an excitement about working with chefs and food stylists that is totally different from other forms of commercial photography. There’s a sense of collaborative teamwork here, and an obsession that I can’t quite define, maybe only because I’m just beginning to explore this amazing new world of photographing (and eating) food.

Or maybe it’s just because I was hungry.

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The Quest Begins… (sounds like a knight in shining armor story, but it's about food)

Three Mirrors with String Beans

3:38PM, 4/1/2010 Three and a Half Mirrors and a Silver Card with String Beans on Set

Food photography is this totally different animal; it’s nothing like shooting products. Lighting for food is different. There’s a time limit when shooting food. You can’t leave food on set for three days waiting for someone to come back  from a long weekend to approve the shots. There’s a different passion on set when there’s food involved. It’s breaking bread with friends, but it’s a creative team. We’re designing food and when it all comes together, it’s a bit of magic.  And, no, I’m not gaining weight.

Even though I’ve been planning this for a while and doing my homework–studying the styles of food shooters and lighting techniques–there is a freshness and an excitement about working with chefs and food stylists that is totally different from other forms of commercial photography. There’s a sense of collaborative teamwork here, and an obsession that I can’t quite define, maybe only because I’m just beginning to explore this amazing new world of photographing (and eating) food.

Or maybe it’s just because I was hungry.

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Shooting from the Hip #35

Beets Resprouting

Beets Resprouting

It’s amazing. After a long winter of storage these beets are bursting with life. As a kid, I remember taking potatoes with toothpicks and sitting them in a glass of water to sprout. Sounds lame when you compare that to surfing the web for half pipes in San Diego or looking for used laboratory equipment for your next science project on eBay.

I can’t find anything about eating or preparing resprouting beets, or other vegetables for that matter, but I have to guess that they’re at the market for a reason. Does anyone know how to prepare resprouting veggies?

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Greenmarket in the Studio # 11

A Rutabaga and a Pair of Diamond and Green Amethyst Earrings Set in Gold

My fruits and vegetables have taken on a new purpose as props for expensive jewelry. I love the earthy quality of root vegetables against the gloss and glow of gemstones set in precious metal. And in this case, I just love the word – rutabaga. I think Bugs Bunny used the word once in a football cheer.

What’s next? Now I’m looking for artisans with hand made jewelry. And maybe asparagus, but that’s out of season. What looks good with asparagus anyway? Tiaras?

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Shooting from the Hip #32

Where's the Purple Broccoli

12/14/09, 10:14AM Union Square Market - Where's the Purple Broccoli?

Where’s the purple broccoli?

I make my marketing message as clear as possible because I want the attention of the smart, little shops with brilliant creatives who fly under the radar, as well as the equally brilliant big boys. I’d certainly lose the interest of those I wish to work for if I sent out a constant stream of mixed messages. Not an easy task in a competitive industry as this, but probably one of the most important lessons we can learn and a word we know all to well. Focus.

If you want to find your audience, keep your message consistent, your work focused and your vision clear.

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Greenmarket in the Studio #10

Onion Mirror

A vision evolving.

While in the process of this particular exploration I’m finding there is a lot of failure. Not failure in the sense of exposure or composition, but failure in concept and vision. And, there’s certainly no value in putting images into my book simply because I did it. Right now, I’m developing the concept of a dark series. The vision is evolving and this shot is more like what I need for the new series; it definitely feels like a sister image to the Steak photo that started it all, back in October.

Now the challenge is to find a thread that connects my next dark image to the first two.

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Greenmarket in the Studio #9 (onward to 2010)

2:02PM, 12/28/2009 - Celebration Onion 2010

I bought a dozen onions and brought them into the studio for the usual shoot ‘em and eat ‘em routine. One by one I placed them on set and, one by one, little personalities revealed themselves. These are the year-end onions, the ones that aren’t in the best of shape, but are still worth eating. No longer are the stems green and bright, they’re brown and look more like the ones in the supermarket than the greenmarket, shipped from far away and weeks or months old.

Am I deluded? Onions? Little personalities? Four years of this and still thinking there are little people in there somewhere. Should I make a metaphorical reference to the year passing as layers of an onion and go cliché on everyone?

Too late.

I pay homage to 2009 with this celebration onion. I will cut into it with sharp abandon, and with tears in my eyes, throw the thin slices into a hot frying pan drizzled with sesame oil, sizzling and transforming itself into something sweet, fragrant and appealing. Oh, how 2010 should be so transformed from 2009.

Happy New Year.

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Shooting from the Hip #31

10:12AM, 12/14/2009 Rows of Romanesco Broccoli

10:12AM, 12/14/2009 Rows of Romanesco Broccoli

Swaying like the tops of pine trees blowing in the wind, these end of season romanesco broccoli are actually an edible flower in the Brassica oleracea family (cauliflower, not broccoli!).

Now that the clocks have been set back, I don’t have to get up quite as early to capture the more dramatic early morning light (It’s not like I’ve ever actually gotten up early to shoot these). People keep asking me if I light or arrange the Union Square, Shooting from the Hip photos. The answer is always no. The light and styling of the subject just happen to be that way when I capture the image.

P.S. All my friends have commented that, “Hey, they look like Xmas trees.” Silly me.

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