Category Archives: Marketing

On The Topic of Master Craftsmen

Shooting from the Hip

In the Mirror...

In reading The Craftsman, by Richard Sennett, I was reminded of the guild hierarchy: an apprentice spent 7 years before becoming a journeyman and the journeyman, another five to ten years before earning the title of master craftsman.

After years of producing elaborate, complicated photography projects, my new style of work has become rather intuitive, natural and technically comfortable. Unconsciously, a natural perspective and a vision evolved out of years of experience. At first, however, I didn’t trust it; the process seemed too easy to me. Yet after a year of producing fun, new, portfolio images, I had to acknowledge my talent had become quite innate. I have become a master craftsman, not a charlatan wearing the Emperor’s New Clothes.

Sennett also notes that, “Masters should be pestered to explain themselves,” in a way that makes their process clear to others. That was meant in the context of training future masters, but I’d like to think it also pertains to relationships with clients. After all, everyone benefits from the dialog and the outcome is better work. And so I offer up this blog, without much pestering.

This new portfolio will never be finished. It’s a work in progress, always. Not just for the sake of marketing, but also for my own satisfaction and personal growth. I have to keep reminding myself, this portfolio took decades, not months, to develop—years spent honing technique and craft until it’s become second nature.

Now, I promise not to let this go to my head.

Or think that I’m wearing really nice clothes, when it’s just jeans and a t-shirt.

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Visions and Portfolios

Ladybug dripping from espresso machine ©2009 D.A.Wagner

Ladybug dripping from espresso machine

So, here I am, launching a new portfolio of work feeling as excited and motivated as one can be, even in the midst of all this economic disaster. Photography consultant, Selina Maitreya, has guided and groomed me over the past year for this event. We’ve looked at the vision, voice, and process of my work and clearly identified them, and then I set about the journey of reinventing myself one step at a time. At times I felt a bit disoriented and wanted to take the easy path, returning to old habits. Gradually I got my orientation and the vision emerged from some undefined region of my brain. As it turns out, contrary to popular belief, John Medina’s research shows that some parts of our adult brains stay as malleable as a baby’s. Lucky me.

Selina and John have both proven that, if we choose, we can create new visions and new ideas if we put our minds to it.

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