Category Archives: Commercial Photography

My Clients Win Awards, Too.

Detail of Heat Sink, Lighting Services' LumeLEX 2024 - Winner, Next Generation Luminaires Design Competition

Just a few weeks ago, a U.S. Department of Energy panel of 14 judges from the architectural community handed out one of their coveted Next Generation Luminaires Design Competition Awards for Excellence in Lighting Design and Application to my long-time client, Lighting Services, Inc., for their architecturally beautiful, modular, and very green, LED spotlight.

As a privately held company, LSI never sits on their laurels – they’re always up against the big boys. I can relate to that. LSI’s fixtures hang in museums and institutions all over the world and this is just one of the many awards they have won. They are always developing new designs and incorporating new technologies, while practicing sustainability. They are serious about protecting our environment and work hard at it.

I’m proud to have LSI as a long time client, trusting me to photograph their products.

Now, if only I can figure out how NYC recycling works.

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Greenmarket in the Studio # 11

A Rutabaga and a Pair of Diamond and Green Amethyst Earrings Set in Gold

My fruits and vegetables have taken on a new purpose as props for expensive jewelry. I love the earthy quality of root vegetables against the gloss and glow of gemstones set in precious metal. And in this case, I just love the word – rutabaga. I think Bugs Bunny used the word once in a football cheer.

What’s next? Now I’m looking for artisans with hand made jewelry. And maybe asparagus, but that’s out of season. What looks good with asparagus anyway? Tiaras?

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What Do You Sell?

Last Stop Coney Island

I don’t know if there are any formulas, books or websites for quitting, like there are for starting businesses. I didn’t see, “When to Quit Investing in Your Losing Business Venture,” on Amazon.  But I did a search for those words and what did I get? Mostly I found links to information on starting a business, finding or borrowing money, entrepreneur guides, articles on bootstrapping and little about quitting. It appears as if quitting isn’t a really popular topic.

There was one story.  It’s an April, 2009, BusinessWeek.com article called, When It’s Time to Shutter Your Business. In it, Joe Kennedy, author of The Small Business Owner’s Manual, says, “maybe it’s time when you’ve already unleashed your best products and ideas into the market and they did not work out well.” How can that apply to an industry where we essentially make customized solutions and not “products” as defined by a consumer market?

What would be our best products and ideas? Our last job? Our last good job?

It shouldn’t be a job at all. It should be ideas. The images we produce as examples of our skills, the ones that we exhibit on the web or via other promotional vehicles, to introduce potential buyers to our interests should go far beyond looking like a product we sell. They should represent ideas, motivation, our interests –  because what we create is so deeply personal, just showing samples is not enough to create interest in you. Shoot, shoot and shoot more until there’s a body of work that says, “I have ideas, good ideas.” It’s work, planning what you shoot and what you show and what you don’t show, but then a great body of work says volumes about who you are.

We don’t really sell photography, we sell trust, creativity, reliability, insight, and let’s not forget quality. If you’re not selling that, you’re just selling pictures. These days, you can get those anywhere.

“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”

Sun Tzu, The Art of War

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This Weekend’s Featured Movie

The Fun of Being Thoughtful.

No kidding, that’s the name of this “educational” film that is part of the Internet Archives (a fun site to visit for ephemeral films) Ernest M. Ligon, Ph.D, author of The Psychology of Christian Personality (published 1938) was the educational collaborator. This short film from 1950 is about the Proctors, a family that seems to be on Prozac, or maybe that’s Xanax. Scary, this one is.

It demonstrates how the perfect family behaves, thoughtfully (oh, gag me now). They have no real emotional stress. Problems are resolved with a double date (more like cheating on the girlfriend and supported by the sister) and talking to dad and mom about sensitive issues. They’ve got to be kidding. This genre of films were shown right through the early 70s in high schools, until someone got smart and realized, Zombies!

I try to be thoughtful, but not as dramatically moody as Eddie, when I make cold calls to people I hardly know (sorry to all the art buyers). Behavior like this today would be considered psychopathic and the Proctor family may go berserk at any moment with their repressed anger.

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The Photo Argus Features D.A.Wagner Personal and Commercial Work

Petey. If the studio had a mascot, it would be Petey.

There is a chunk of nearly every day dedicated to writing, reading and exploring. When I launched this blog last July, it felt like a chore to keep up all my marketing efforts. Twitter. Facebook. The blog, and all the other places I’m active. Now, what it’s become is a morning routine. This isn’t a bad thing. I’ve read various articles and postings on the value of social media, and I can’t say that it’s brought me work, but what I can say is, it’s brought me discipline. It keeps me current with the rapidly changing face of commercial photography and offers up opportunities, if I choose to take them on. The web is a level playing field and that’s what I have loved about it since I built my first website in 1995.

This week, The Photo Argus featured D.A.Wagner photography and a D.A.Wagner Photoshop tutorial, both a direct outgrowth of my social medial efforts. Social media works. just not the way I had imagined it would.

It just keeps coming together.

Petey, here, seems to have a different opinion. But I beg to differ.

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Greenmarket in the Studio #10

Onion Mirror

A vision evolving.

While in the process of this particular exploration I’m finding there is a lot of failure. Not failure in the sense of exposure or composition, but failure in concept and vision. And, there’s certainly no value in putting images into my book simply because I did it. Right now, I’m developing the concept of a dark series. The vision is evolving and this shot is more like what I need for the new series; it definitely feels like a sister image to the Steak photo that started it all, back in October.

Now the challenge is to find a thread that connects my next dark image to the first two.

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Greenmarket in the Studio #9 (onward to 2010)

2:02PM, 12/28/2009 - Celebration Onion 2010

I bought a dozen onions and brought them into the studio for the usual shoot ‘em and eat ‘em routine. One by one I placed them on set and, one by one, little personalities revealed themselves. These are the year-end onions, the ones that aren’t in the best of shape, but are still worth eating. No longer are the stems green and bright, they’re brown and look more like the ones in the supermarket than the greenmarket, shipped from far away and weeks or months old.

Am I deluded? Onions? Little personalities? Four years of this and still thinking there are little people in there somewhere. Should I make a metaphorical reference to the year passing as layers of an onion and go cliché on everyone?

Too late.

I pay homage to 2009 with this celebration onion. I will cut into it with sharp abandon, and with tears in my eyes, throw the thin slices into a hot frying pan drizzled with sesame oil, sizzling and transforming itself into something sweet, fragrant and appealing. Oh, how 2010 should be so transformed from 2009.

Happy New Year.

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Which Way Now?

12:43PM, 12/21/2009 East 3rd Street between 1st and A

Like the snowstorm of last Saturday, the year is slipping away. 2009 looked good for a moment (here and there) until, like the snow, it turned into a syrupy slush. So,what’s the lesson learned this year?

It was all good.

If we learn from our mistakes, we grow and move on. We don’t whine and complain about the failures; we embrace and discuss the solutions. Why did I relaunch my studio business in the middle of all this? It was time to come back. I make a lousy employee.

2009? No, not a great year by any standards. But a good year nonetheless.

2010? Well, it goes without saying (although I am, aren’t I), it’s going to be a better year by a long shot.

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Moab Paper Features D.A.Wagner Hand-Made Portfolio Case

Detail D.A.Wagner Portfolio

Detail - Slipcase and Top of Book. Click on photo above to see the whole story.

The folks over at Legion Paper, the parent company of Moab, took a liking to my hand-made portfolio and featured it on the Moab Facebook Fan page. Made with Ballistics cloth, Rayon and Japanese hand made fabric, the portfolio pages were printed on Moab Lasal Matte 235.

And, as nice as the detail photos look, the inside of the book is much prettier, it has my photography in it.

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Creativity is an Exploration

Production Photo from Scissor BIrds Portfolio Shot

Production Photo from Scissor Birds Portfolio Shot

The world of psychology was knocked upside down when, in 1979, Andy Meltzoff, tried something that had never been done: he stuck his tongue out at a 42 minute old baby. The baby, being a newborn, had no idea what a tongue was but somehow, through some deep inherited characteristic, she stuck her tongue out at Meltzoff in reply. (And where was it that I heard that newborn babies cannot see much?). According to developmental molecular biologist John Medina, in his book, “Brain Rules,” curiosity is one of the 12 principles he believes are necessary for surviving and thriving. Exploration is how how we learn to be creative. We do it by mimicking and testing the world around us. Monkey see, monkey do. And we do it literally from birth.

Little kids constantly test objects and boundaries to see what happens. Drop a cup of milk, throw a rock at a window, walk into a mud puddle when we’re told not to. It’s the way we learn. As we mature, we continue this process by taking on challenges, even risking life and limb, just to see what we can do or what will happen. In this particular case, it just comes down to soap and scissors.

During the early process of creating a portfolio of new work, I bought ten pounds of soap from Lush and some translucent Chinese takeout boxes, but this concept became something else when a half dozen hand-made scissors I bought the same day came into play. The soap was simply going to be an arrangement of pretty colors in the boxes but it didn’t work out and, in the end, we dropped the boxes. The images were not anything worth writing home about. Pedestrian at best.

Lush Soap arrangement

Lush Soap arrangement

During the shoot, my 18 year old daughter, who assists me when home from college, had thrown the scissors into the takeout containers and held them in front of the light table we were working on. We both thought that scissors as birds was the right concept but a nest didn’t appear until she brought the box to the light table. Like John Medina’s two year son (see the John Medina blog link above), my 18 year old daughter delighted in her find, as did I. The shot came together quickly with a loose piece of twine I pulled from a drawer and frayed the edges of a bit. The end result was a remarkable, clever image that we had not planned on. Like music, two minds, working in concert – one song.

Scissorbirds

Scissorbirds

It’s no wonder, when we add art directors, stylists, retouchers, and editors to the creative mix our work becomes more than sum of its parts.

Creativity is an exploration that happens within us. Creativity shared is exponentially more rewarding and exciting.

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