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	<title>Clever (Digital) New York Still Life Photographer &#124; D.A.Wagner &#187; Advertising</title>
	<link>http://blog.dawagner.com</link>
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		<title>Making a Hero Out of Something Simple</title>
		<description><![CDATA[My client, Lighting Services, Inc. makes simple, elegant track lighting fixtures. And while this doesn&#8217;t look like anything revolutionary, it is. It&#8217;s green inside, not in color, but as in low energy use LED technology. I loved teasing out the gradient textures and giving shape to the parabolic mirror. Even the 1980s style blue highlights in the [...]]]></description>
		<link>http://blog.dawagner.com/2011/05/15/lsi-lumelux-2000/</link>
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		<title>Product and Packaging Design from 1958</title>
		<description><![CDATA[Since I&#8217;m sidetracked right now with teaching my classes, this blog post is dedicated to my design students. It&#8217;s the cold war. It&#8217;s the year after Sputnik was launched by the Soviets. This 1958 film saluting the stylists of the automotive, industrial, interior and architectural design industry reflects the American obsession with consumerism and the future. It [...]]]></description>
		<link>http://blog.dawagner.com/2011/04/07/product-and-packaging-design-from-1958/</link>
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		<title>Embracing Change, Part II (okay, I&#8217;m done after this)</title>
		<description><![CDATA[Light Before 1880 being a photographer entailed a fair amount of knowledge in chemistry, science and physics in order to make a camera, mix up a batch of emulsion (film), and develop and print the photos. Light was almost exclusively relegated to the great outdoors and those privileged enough for studios with oversized windows and [...]]]></description>
		<link>http://blog.dawagner.com/2010/06/10/embrace-change-kodak-edison/</link>
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		<title>Embracing Change, Part II (okay, I&#039;m done after this)</title>
		<description><![CDATA[Light Before 1880 being a photographer entailed a fair amount of knowledge in chemistry, science and physics in order to make a camera, mix up a batch of emulsion (film), and develop and print the photos. Light was almost exclusively relegated to the great outdoors and those privileged enough for studios with oversized windows and [...]]]></description>
		<link>http://blog.dawagner.com/2010/06/10/embrace-change-kodak-edison-2/</link>
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		<title>My Clients Win Awards, Too.</title>
		<description><![CDATA[Just a few weeks ago, a U.S. Department of Energy panel of 14 judges from the architectural community handed out one of their coveted Next Generation Luminaires Design Competition Awards for Excellence in Lighting Design and Application to my long-time client, Lighting Services, Inc., for their architecturally beautiful, modular, and very green, LED spotlight. As a [...]]]></description>
		<link>http://blog.dawagner.com/2010/02/16/lighting-services-inc/</link>
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		<title>Shooting from the Hip #32</title>
		<description><![CDATA[Where’s the purple broccoli? I make my marketing message as clear as possible because I want the attention of the smart, little shops with brilliant creatives who fly under the radar, as well as the equally brilliant big boys. I’d certainly lose the interest of those I wish to work for if I sent out [...]]]></description>
		<link>http://blog.dawagner.com/2010/01/24/marketing-and-purple-broccoli/</link>
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		<title>Which Way Now?</title>
		<description><![CDATA[Like the snowstorm of last Saturday, the year is slipping away. 2009 looked good for a moment (here and there) until, like the snow, it turned into a syrupy slush. So,what&#8217;s the lesson learned this year? It was all good. If we learn from our mistakes, we grow and move on. We don&#8217;t whine and [...]]]></description>
		<link>http://blog.dawagner.com/2009/12/22/which-way-now/</link>
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		<title>A replacement for high cost of original, creative thinking</title>
		<description><![CDATA[Fifty years ago,  Calvin Communications, a leading corporate industrial film producer of the 40s and 50s, created this short film as a spoof of their own corporate work. Using their regular actors, Calvin (whose clients included DuPont, Goodyear, General Mills and Westinghouse), would regularly produce parodies that were shown at company get togethers. This film [...]]]></description>
		<link>http://blog.dawagner.com/2009/11/28/your-name-here/</link>
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		<title>JPG Magazine Photo of the Week</title>
		<description><![CDATA[JPG Magazine online just voted my Happy-Go-Lucky Goldfish photo of the week. Once again, I didn&#8217;t even know it. Someone from the website said, &#8220;congratulations.&#8221; I love this photo series as evidenced by my jumping goldfish logo. The photo on this blog posting is an outtake from the original shoot.]]></description>
		<link>http://blog.dawagner.com/2009/07/15/jpg-magazine-photo-of-the-week/</link>
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		<title>Seeking Out Master Craftsmen (Women, Really. No Joke.)</title>
		<description><![CDATA[A lot of advertising photographers invest in hand-made portfolio housings. They are the finishing touch to a lot of hard work and make for an impressive presentation. I hand-made my own portfolios and slipcases because it seems like a really important part of the process. How could I entrust anyone to the task of making [...]]]></description>
		<link>http://blog.dawagner.com/2009/06/18/seeking-out-master-craftsmen/</link>
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