
Gold and Silver Wristwatch - Detail
(I can’t say who the client is, but it has something to do with telling time.)
Shooting virtual, 360º objects is one of those skills I honed in another lifetime. I’ve shot 360s of corporate jets, firetrucks, model trains and couches, but never 360s of small, highly reflective (basically mirrors, really) jewelry. And shooting a mirror (yes, I know, it’s a watch, but you get the point) as it rotates is a bit of a challenge. It means lighting that doesn’t burn out, or reflect me, my camera or the studio. This recent assignment meant shooting more than a hundred of them, and well, let’s just say it was work. (On the upside of this, I’m still in shock that I now have a remarkable 10,000 square foot studio and this shoot was almost a relaxing event. Really. More details on the new studio to come…)
In the end, the client was gracious and loved the results.
And me? I loved every minute of it.
D.A.
P.S. Hat’s off to Jim Galvin and Jim Anders for their help – above and beyond the call of duty. You guys are my heroes.


