Where’s the purple broccoli?
I make my marketing message as clear as possible because I want the attention of the smart, little shops with brilliant creatives who fly under the radar, as well as the equally brilliant big boys. I’d certainly lose the interest of those I wish to work for if I sent out a constant stream of mixed messages. Not an easy task in a competitive industry as this, but probably one of the most important lessons we can learn and a word we know all to well. Focus.
If you want to find your audience, keep your message consistent, your work focused and your vision clear.